Urth is a premium skincare line of organic products enriched with the finest nutrients sourced directly from the earth, delivering optimal care for the skin. The primary objective was to create a brand that authentically represents the purity and superior quality of the ingredients in Urth's products. In response to this goal, the design, featuring patterns in green and pink tones, draws inspiration from the abstraction of an abstract ecosystem.

The challenge lay in crafting an image that exuded earthiness and natural authenticity without resorting to conventional visuals. This required a unique synergy of branding and coding skills to develop an aesthetic solution that precisely met the brand's requirements. The approach involved creating a distinctive image asset through the manipulation of pixels in open artworks using a JavaScript program, culminating in an abstract representation of nature. This resulted in the creation of an identity that not only reflected the essence of Urth but also seamlessly blended with the visual language of the skincare industry while giving a unique and ownable look to the brand.